President Kim Jung-kweon, the founder of PORA, declared a new corporate philosophy and new management goals in the new year's greeting this year and took the first step of reformation along with new start of PORA.

The management philosophy of the founder, "Only those who change, first survive", is to recognize complacency as regression, and incessantly pursue change and innovation. All directors and employees of PORA together have pursued development of cutting edge products and production of the best products with innovative spirit of challenge in the fields of CPC and EPC systems for steel and printing/packing automation which have been no less than a wasteland. Through announcement and practice of such a new management philosophy, PORA has come to possess the best technical capability and production capacity in Korea in the field of automation and enhanced its market value and created economic added value and based on which, it has become capable of grading up with the best companies in the global market. And, upbuilding of the growth potential through sound financial structure has enabled registration of multiple patents.PORA will continue giving reward to customers and partners. Also, PORA will make its best efforts to become a company that contributes to well being of people and advancement of human society by participating in the advancement of national economy and creation of jobs.